Executives make decisions every day. Dozens of them. Which, however, are the most important? Which should have received more attention and which should have received less or even been delegated?
Sometimes the answer is obvious: the consequences of where you locate your new factory are likely far greater than where you hold the holiday party. Instead, imagine you’re the CEO of a company about to bring a new smart phone to market. Do you put more of your attention to reviewing the feature set, the marketing plan, the distribution mix, or the pricing of the new device? It’s a bit harder, isn’t it?
Recently I had the chance to listen to Tom Davenport and Jeanne Harris, co-authors of Analytics at Work: Smarter Decisions, Better Results, and was intrigued to hear Harris say that when her firm, Accenture, asks client executives to list the ten most critical decisions in their firms, quite often they cannot. The question is met with a blank stare. On the one hand, that bafflement is a consultant’s dream; on the other, it’s quite frightening.
The two appeared on a webcast put on by the International Institute for Analytics to review research Davenport recently completed on how organizations make decisions. He found, for example, that The Stanley Works – a maker of tools and related items – had discovered that pricing decisions were critically important to its business. So much so that it created a Pricing Center of Excellence and has boosted gross margins by 7% or more and put $200M to the bottom line by improving the decision processes around pricing. The results of pricing decisions are even included in managers’ evaluations and compensation reviews.
At MontaRosa we’re in the leadership business and so I put this thinking to the challenges we help our clients meet. We’ve often seen our job as helping the client ask the right questions: How do you best define a given role in your organization? How do you optimize where that person sits, to whom they report, the resources they control, and the purview of their responsibility?
Davenport and Harris helped me put a new lens on this: The questions they inspired me to ask include:
It’s a vital distinction. We can use this information to help shape the role and bring forward the best candidates. And then to ask:
Frankly, I don’t think that any company should look at a single candidate until they can answer those questions – and no candidate should accept a position if they are unable to get those questions answered.
Kelvin
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